Additional presenters
Chris Butler, Lead Program Manager, Live.com Gadgets/Gallery
Zachary Gutt, Program Manager, Search Macros

Whether it is the new Live.com site and its hundreds of “gadgets;” the new Live Search Macros allowing you to build and use custom search engines; or Local Live Search with its unique immersive local search experience, come join program managers from the Windows Live team to learn more about how your company can tap into power of Windows Live.

Additional presenters
Valla Vakili, Creative Director, Yahoo! Studios
Josh Meyers, Senior Director, Yahoo! Publisher Network and GM of Domain Match

With several innovative product launches, enhancements, and key acquisitions, Yahoo! further establishes itself as a leader in Web 2.0 and search technology. Social offerings that include Yahoo! Answers, Yahoo! Video, Flickr, Del.icio.us, and TripPlanner demonstrate that Yahoo! is thinking creatively while keeping its user, publisher, and advertiser constituents top of mind.

In this workshop, you will hear from a panel of Yahoo! experts. They will explore Yahoo!'s strategy for making information available to users as well as plans to extend its distribution network to help small- and medium-sized publishers enhance their own web sites with Yahoo! content and advertising. You'll also see real-world examples of how advertisers are using new mediums to engage in conversation with their most valuable customers.

As business software begins to learn from Web 2.0, a new class of enterprise software services is emerging: Enterprise 2.0. We will discuss how Enterprise 2.0 services can and should work, and how such software can leverage the behavior of users to become smarter and more useful the more people use it.

Now that the Internet is slated to take a double digit slice of the US advertising market, what is about to change?

Now that social networking and video submission sites are proving to be big draws, what other 'infrastructure' will be needed to drive 'the next generation Internet?' Can we imagine a future where tags, ID systems and event databases are shared by all - and not owned by a single vendor? How 'bout pooling resources to create exciting new kinds of user interface controls or provide ubiquitous storage or grid computational power to all?

Additional speaker:
Mark Stevens, Partner, Corporate and Venture Capital Group

With the emergence of the Internet as a powerful platform for next generation web applications and solutions, more entrepreneurs are starting and/or growing Web 2.0 ventures. Venture capital and angel investment have proven to be key drivers in the creation and growth of these new innovative companies. Fenwick & West is presenting a workshop for entrepreneurs on the fundamentals of financing and venture capital/angel term sheets.

AOL is now OPEN, unlocking its architecture, programs, and properties to developers and open source communities.

Think about it: Can your business benefit from incorporating leading instant messenger platforms and services like AIM and Userplane? What could you do with AOL Video and AOL Music protocols? In this workshop, you'll see examples of how companies are taking advantage of AOL’s platforms to create new businesses. You'll find out what’s available – from brands such as AIM, Mapquest, MusicNow, WinAmp, and AOL Pictures – and walk away with specific, actionable information on how your developers can tap into AOL’s products and web services.

Additional speakers
Moderator: Tony Perkins, Creator & Editor in chief, AlwaysOn
Michael Arrington, Editor, TechCrunch
Dave Ferguson, Engineering Director, Google
Raju Vegesna, Evangelist, Zoho
Richard McAniff, Corporate Vice President for Microsoft® Office

It’s the small business that drives the growth of our economy and with millions of businesses up for grabs, how will Web 2.0 play out for this marketplace? Who has what it takes to succeed? What is it going to take? What are Microsoft and Google really up to and what opportunities still exist? Who will win the battle for Web 2.0 and the small and mid-size business marketplace? Are we ready for a major software revolution or is this all hype?

The panelists will give real answers about the future of SMB Applications and who really owns the electronic solutions available to SMBs today.

YouTube has done a terrific job of leading the way for video 1.0 online, where watching is everything. But as people get more comfortable with watching video online, the old broadcast relationship they had to content changes, and they start to want more.  What do users need for video 2.0 where watching is just a part of the story, where remixing and online editing, arranging, playlisting, searching, and most importantly, discovery through other sources are expected by users?  What are the barriers and what is being done now to make regular users into power users, and give everyone more control and access than just watching in an on-demand style?

Come meet and talk with the most accomplished entrepreneurs in Europe, including founders of Jamba, Kelkoo, and LastMinute.

Many Web 2.0 applications collect their users' data -- bookmarks, photos, music tastes, and much more -- and make that data more useful by aggregating it, sharing it, and remixing it. What does this approach mean for the users who are creating that data? What obligations do these businesses have to protect the people who are contributing of themselves to build these applications? We'll look at different approaches a Web 2.0 company can take, and how they have worked for businesses in the past; and we'll explore what promises a business can make to help their users feel and be more comfortable sharing their data online.

Additional speakers
Rafat Ali, Founder, Editor & Publisher, paidContent.org
Adam Gerber, Vice President, Ad Products & Strategy, Brightcove
Jeff Lanctot, VP and General Manager, Avenue A | Razorfish
Michael Steib, General Manager, Strategic Ventures, NBC Universal

Is the upfront over? Will Google eventually sell all advertising on a performance basis? Will internet advertising spending ever match internet usage? How can big advertisers navigate a landscape of limitless options, and what are their agencies doing about it?

Join our expert panel as they explore these and other questions as we dive into the opportunities in a Web 2.0 world. This panel will explore the drivers of the tremendous growth in internet advertising, and dig into the hot topics on the minds of web publishers, marketers, and agencies. Specific topics will include the future of online video advertising, the search for an advertising business model from user-generated content, how advertisers are changing the game by becoming publishers, and how do marketers allocate their limited budgets in an online world of limitless options.

Many companies focus on building community to “leverage” it, skipping a crucial step: Collaborating with users to build a product or experience that dominates the market because it's great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives. Meet company leaders whose models are steeped in user collaboration.

The Net Generation has arrived. The children of the baby boom, aged 12-29, are not only the largest generation ever -- they are the first generation to come of age in the digital age. The new digital media, particularly the Internet, are at the heart of a new youth culture and a new generation who, in profound and fundamental ways, learn, work, play, communicate, shop, and create communities very differently than their parents. For the first time in human history, children are an authority on a central innovation. This generation lap is leading to far reaching changes in commerce and in every institution in society. There is no issue more important to strategists, marketers, business leaders, educators, and lawmakers than understanding this new generation.

How are they beginning to transform the marketplace? The brand? Advertising? Marketing as a whole? How do they play differently? How are they changing entertainment -- from the toy industry to Hollywood? How will they play differently as adults? As this huge wave of youngsters enters the workforce, how will they impact the nature of the firm, management, and corporate strategy? What are the implications of the new generation for education, lifelong learning, and for a knowledge economy? Don Tapscott, author of ten widely read books (upcoming: Wikinomics: How Mass Collaboration Changes Everything) including the bestseller Growing Up DIigital: The Rise of the Net Generation, shares insights from his syndicated program The Net Generation: A Strategic Investigation.

Additional Speaker
Stephen Baker, CEO of RB Search

Just as the encyclopedia moved from the living room bookcase to the CD to the wiki, gaining interaction quality at every step, the search experience is now moving from the monolithic to the highly contextual. Join FAST CTO Bjorn Olstad and a panel of search innovators in a discussion of contextual insight. Find out how to bring to life user-generated content, multimedia, community-driven categorization, folksonomies, social networks, and location awareness in dynamic web experiences that specialize, personalize, and localize interactions for the social Web.

Additional speaker
Carol Jones, IBM Software Group, WPLC IBM Fellow (and e-goddess)

Everything! Web 2.0 is one of the most talked about shifts in technology today, but beyond the hype, how can companies leverage the latest Web 2.0 innovations in order to do real business?

IBM will share its view on how Web 2.0 techniques such as rich internet applications, mash-ups, and social computing tools are creating compelling and agile end user experiences when built on top of the powerful engine of a Service-Oriented Architecture solution.

In the workshop, we'll demonstrate how Web 2.0 technologies, when combined with a Service-Oriented Architecture, can take loosely coupled services and assemble them as ‘enterprise mashups’ to quickly and dynamically deliver business value.

Come learn more about how Web 2.0 and SOA are being combined to help your customers and partners bring real business value to their organizations, ecosystems, and value nets.

Web 2.0 has spawned a wide array of exciting online experiences. But the limits of the browser are already stifling innovation. Imagine the blending of documents, applications and media in one unified experience Imagine being able to take applications offline and break out of the browser. Imagine making better decisions, faster through the use of real time data. See how you can streamline complex business processes, and deliver intuitive, engaging experiences. Join us for an exploration of what lies ahead for Web 2.0.

A solid network strategy is key to ensuring your users experience content the way you envisioned. Join Level 3 for a panel discussion on key trends, issues and viable options facing content providers.

Digging further into the keynote by Amazon.com Founder and CEO Jeff Bezos, this session will introduce the technology behind Amazon's Web-Scale Computing services and the opportunities for businesses to leverage them. This session will cover the essential details of the Amazon services, potential business models, and customer case studies.